Our Company

To the kids

Our minimalist perspective focuses on the essential and the true experience. Is clothing a part of your identity? Yes! So instead of wearing them to obtain an identity, let’s put your true selves in them. Be-leaf clothes, like a white canvas, allow you little humans to show who you truly are, to incorporate your traits, talents and values to the clothes, to be you!

Be-leaf clothes convey comfort and a sense of balance; they are easy and effortless. It is our original intention to turn the wearing of our clothes to a liberating experience where kids feel light and open-hearted, comfortable and loved.

If we are what we wear, let’s wear our values, behaviors and qualities. Let’s wear our be-leafs!

Nowadays kids learn to scroll an iPhone and navigate their way through videos before they take their first step. If you find it refreshing to find brands that are still concerned with letting kids be kids, we ensure you that being ourselves mothers our only guideline throughout that process is to offer kids love, comfort and a realization of how unique they are by just being kids.

On that base, our minimal designs encourage mindfulness in the sense of allowing kids to be conscious and aware of themselves. We wish that our clothes allow them to be present in their life and make the best of it, to be satisfied and peaceful, to take their days for the miracle they are, to discover and express who they truly are, away from false stereotypes and trends incorporated in kids’ fashion.

Our aim is to open up an honest and mindful space where kids experience, explore, evolve, learn, feel and grow to humans that respect the different, embrace the diversity and commit to inclusion.